EQUIPThe Verge · 5d ago
Apple brought ceramic back for the Series 12
Executive Brief
The 30-second read
Apple has reintroduced ceramic finishes for the Apple Watch Series 12, marking the material's first appearance since 2019. The premium scratch-resistant hardware is positioned as a high-end option for corporate users requiring durability and aesthetic distinction.
- 01Series 12 offers pearl white and night blue ceramic configurations for the first time since Series 5
- 02Ceramic models are priced between 899 and 949 dollars depending on final specifications
- 03The material provides enhanced scratch resistance compared to standard aluminum or stainless steel options
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The Apple Watch Series 12 is launching with a ceramic option, making it the company's first wearable since 2019's Series 5 that can be configured with the pricey, scratch-resistant material. It can be configured with either pearl white or night blue ceramic finishes, and it starts at $899, going up to $949 if you purchase […]