EQUIPThe Verge · 1h ago
Xbox is launching a new film and TV division
Executive Brief
The 30-second read
Xbox is consolidating its non-gaming operations into a new centralized division titled XP to manage multimedia content and brand partnerships. This strategic shift formalizes investments in film, television, consumer products, and live events under a unified leadership structure.
- 01New XP division centralizes existing teams focused on non-gaming entertainment experiences
- 02Core investment pillars include film and television adaptations of existing gaming intellectual property
- 03Business scope extends to consumer products, live events, and strategic brand partnerships
- 04Centralization aims to streamline cross-media creator collaborations and brand integration
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division. XP formalizes four "investment […]