EQUIPThe Verge · 2h ago
Pennsylvania will require labels on AI-generated ads
Executive Brief
The 30-second read
Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act requiring clear disclosures on AI-generated promotional content. Organizations must now label all significantly modified text, images, video, and audio to remain compliant with state transparency standards.
- 01New legislation mandates labels for advertising content generated or significantly modified by artificial intelligence
- 02Compliance requirements apply across all media formats including still images, video, audio, and text
- 03Disclosures must match the format of the original advertisement to ensure consumer clarity
- 04The law establishes a regulatory framework for AI transparency within the Pennsylvania commercial market
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On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as […]