EQUIPThe Verge · 2h ago
How Apple can win the smart home
Executive Brief
The 30-second read
Apple is hosting its first dedicated smart home event in New York City on October 13, 2026. The company is expected to announce new hardware and updates to the Apple Home platform to strengthen its market position.
- 01Apple hosts the first-ever Welcome Home experience event in New York City this week
- 02Expectations point toward the unveiling of new smart home hardware and Apple Home ecosystem updates
- 03The move signals a strategic push to capture a larger share of the smart home market
- 04Specific product details remain undisclosed ahead of the official Tuesday presentation
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
This week, Apple is hosting its first-ever dedicated smart home event. While the company hasn't shared details about what it will reveal at the "Welcome Home experience" in New York City on Tuesday, October 13th, it doesn't take an army of internet sleuths to deduce we'll get news about Apple Home - specifically, new hardware. […]