EQUIPThe Verge · 1d ago
Friend re-launches its AI pendant with a speaker that talks to you, for twice the price
Executive Brief
The 30-second read
Friend has re-launched its AI-powered companion pendant featuring an integrated speaker for direct verbal interaction. The company is positioning this hardware iteration at double the original price point following significant initial capital expenditure.
- 01New hardware features an integrated speaker for bidirectional voice communication with users
- 02The updated device is retailing at twice the price of the previous version
- 03Company previously allocated $1.8 million of total $2.5 million funding for domain acquisition
- 04Marketing strategy continues to focus on providing artificial companionship through wearable technology
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Do you remember Friend? The Friend that launched an AI pendant, spent $1.8 million of its $2.5 million in funding to acquire friend.com, and plastered the NYC subway with ads promoting artificial companionship? Yeah well, if you didn't remember, Friend is back. And now, it's twice the price. This morning, Friend launched a new ad […]