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EQUIPThe Gadgeteer · 1h ago

ASUS Googlebook 14 costs more than Lenovo’s, so what does the extra money buy?

Executive Brief

The 30-second read

ASUS has launched its first Googlebook, a 14-inch OLED touchscreen laptop priced at $1,299. The device targets mobile professionals by prioritizing weight reduction and port availability within a magnesium-aluminum chassis.

  • 01Lightweight magnesium-aluminum construction results in a total carry weight of 2.18 pounds
  • 02High-end 14-inch OLED touchscreen display justifies the premium price point over competitors
  • 03Integrated full set of hardware ports eliminates the need for external adapters during travel
  • 04Market positioning emphasizes portability and premium materials for executive-level productivity

AI-generated summary · Verify at source

ASUS is making a case for carrying less. Its first Googlebook weighs 2.18 pounds, fits a 14-inch OLED touchscreen into a magnesium-aluminum body, and brings a full set of ports along for the ride. At $1,299, it’s a more expensive…