EXPLORETime Out New York · 5d ago
Montreal’s viral late-night smash burger is coming to NYC for one night only—here’s when you can get it
Executive Brief
The 30-second read
Montreal-based hospitality brand Double’s will host a one-night culinary pop-up in New York City's Lower East Side. The event features their signature smash burgers and martinis at Ray’s, marking a brief cross-border brand expansion.
- 01Montreal cult-favorite Double’s is partnering with Ray’s for a limited New York engagement
- 02The menu features the brand’s viral late-night smash burgers and signature martinis
- 03Event location is confirmed for the Lower East Side neighborhood in Manhattan
- 04This one-night-only appearance represents a strategic short-term international brand activation
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London Business News: Executive Guide →AI-generated summary · Verify at source
Double’s is bringing its cult-favorite burger and martinis to Ray’s on the Lower East Side.