STAYHotel Dive · 2h ago
My Place Hotels relaunches conversion-friendly Trend brand
Executive Brief
The 30-second read
My Place Hotels has relaunched its Trend brand as a three-tiered platform for property conversions. The strategy provides independent hotel owners a streamlined pathway to integrate into a national franchise system.
- 01New three-tiered structure facilitates easier brand conversions for independent hospitality owners
- 02Platform design lowers entry barriers for expansion into a national franchise network
- 03Strategic focus remains on the extended stay sector and diverse market segments
- 04Relaunch prioritizes less intensive operational requirements for property transitions
Go deeper · Stay playbook
Corporate Hotel Rates 2026: Negotiate & Lock In →AI-generated summary · Verify at source
The extended stay company has debuted Trend by My Place as a three-tiered platform, giving independent owners across segments a less intensive path to expand into a national franchise system.