STAYHotel Dive · 2h ago
Historic West Virginia hotel to join Wyndham’s Trademark Collection
Executive Brief
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Wyndham Hotels & Resorts will integrate The Blennerhassett in Parkersburg, West Virginia, into its Trademark Collection through a conversion by Taylor Hospitality. The move aligns with Wyndham’s strategic expansion of its soft brand portfolio within higher chain scale segments.
- 01Taylor Hospitality will manage the conversion of the historic property under the Trademark Collection brand
- 02Wyndham is prioritizing portfolio growth through high-scale property conversions in secondary markets
- 03The Blennerhassett acquisition signals increasing corporate brand penetration into independent boutique hospitality sectors
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Taylor Hospitality will convert The Blennerhassett in Parkersburg under the soft brand, as Wyndham sees portfolio growth from conversions in higher chain scales.