EQUIPThe Verge · 1h ago
Dreame’s dream of a rocket-powered car is dead
Executive Brief
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Chinese technology firm Dreame has reportedly terminated its automotive division, Project Starry Sky, following the withdrawal of government funding. Senior executives should note this shift as the company refocuses resources away from its ambitious rocket-powered vehicle development.
- 01Dreame is shutting down its automotive project after essential government financial support dried up
- 02The division previously employed over 1,000 staff but has been reduced to minimal legal personnel
- 03Failure of the Project Starry Sky initiative marks a significant retreat from the global automotive market
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Dreame, the Chinese vacuum company that aspires to be a global technology giant, is reportedly shutting down its automotive project after funding from the government dried up. According to CarNewsChina, the company's automotive division called "Project Starry Sky" once employed over 1,000 people, but now only a handful legal and HR staffers remain, charged with […]