EQUIPThe Verge · 1h ago
The gaming site sponsored by Walmart lays off its editorial staff
Executive Brief
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Gaming media site Restart has eliminated its entire editorial staff less than two years after launch. Executives should monitor how this affects Walmart's content marketing strategy and the broader stability of brand-sponsored media outlets.
- 01Editorial operations at Walmart-sponsored site Restart have been fully dissolved by management
- 02Former editor-in-chief Brandy Berthelson confirmed the departure of the site's complete editorial team
- 03The publication was operated by content marketing agency Moonrock since its late 2024 launch
- 04Widespread staff layoffs indicate a significant shift in the platform's long-term content delivery model
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Restart, a games media website launched in late 2024 that was sponsored by Walmart, has laid off its "entire editorial team," according to a Friday post from Brandy Berthelson, the site's former editor-in-chief. Other staffers have also posted about being laid off. Restart is operated by Moonrock, a content marketing agency, though its editorial mission […]