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EXPLORETime Out New York · 1h ago

Starbucks is giving away nearly 500,000 bottles of Refreshers in NYC

Executive Brief

The 30-second read

Starbucks has launched a six-week promotional sampling tour across New York City to distribute nearly 500,000 bottled Refreshers. The high-volume activation targets commuters and residents throughout Manhattan, Brooklyn, and Queens to drive brand engagement.

  • 01Distribution campaign spans six weeks across three major New York City boroughs
  • 02Nearly 500,000 free bottles of Starbucks Refreshers will be provided during the tour
  • 03Strategic sampling focuses on high-traffic areas in Manhattan, Brooklyn, and Queens

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London Business News: Executive Guide

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The six-week sampling tour will hand out nearly 500,000 free bottles across Manhattan, Brooklyn and Queens.