EQUIPGear Patrol · 1h ago
Mitsubishi’s Highly Anticipated Pajero Comeback Is Even Taking Aim at the Toyota RAV4
Executive Brief
The 30-second read
Mitsubishi is expanding the revival of its Pajero nameplate beyond the traditional rugged off-roader to include a new crossover variant. This strategic move targets the competitive compact SUV segment currently led by the Toyota RAV4.
- 01Mitsubishi plans a multi-model return for the iconic Pajero brand name
- 02A new crossover variant will directly compete with the Toyota RAV4
- 03The product strategy shifts Pajero from a single model to a broader vehicle family
- 04Development aims to capture market share in both rugged and standard SUV categories
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
The standard Pajero won't be the only rugged revival.