EQUIPThe Verge · 1h ago
Disney Plus tries a new AI-powered search
Executive Brief
The 30-second read
Disney is piloting a natural language search tool for Disney Plus to enhance content discovery via AI-driven customization. The system utilizes voice queries and suggested prompts to generate personalized recommendation rows beyond traditional viewing history metrics.
- 01Disney Plus is testing AI-powered natural language and voice search for tailored content curation
- 02New tool creates customized recommendation rows based on specific user queries and prompts
- 03Technology moves beyond basic viewing history to improve accuracy of streaming service suggestions
- 04Implementation aims to streamline user experience through advanced conversational search capabilities
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Disney is testing a new AI-powered tool for Disney Plus that uses a natural language search, a voice query, or a suggested prompt to create a customized row of show and movie recommendations. Disney Plus, like other streaming services, can recommend shows to watch based on your viewing history. But the company says this new […]