EQUIPThe Verge · 2h ago
Fujifilm’s new square format instant camera adds analog color filters
Executive Brief
The 30-second read
Fujifilm has launched the Instax Square 2, a purely analog instant camera prioritizing physical customization over digital functionality. This model introduces a mechanical mood filter switch for real-time color adjustments during the capture process.
- 01Retains a fully analog design without digital components or modern connectivity features
- 02Introduces a mood filter switch allowing users to slide colored filters over the lens
- 03Maintains the established square format film compatibility of previous Instax SQ series models
- 04Focuses on tactile user engagement and physical photo customization for professional lifestyle branding
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Continuing the analog approach of the Instax Square SQ6 that launched in 2018 and follow-ups like the Square SQ1 and SQ40, the new Fujifilm Instax Square 2 skips digital functionality while still introducing the ability to customize the look and feel of instant photos. A new mood filter switch slides one of two colored filters […]