MEETConvene (PCMA) · 2h ago
Events Industry Advice That Stands the Test of Time

Executive Brief
The 30-second read
This executive brief examines ten foundational principles for the events industry that have remained strategically relevant over the past two decades. Leadership should leverage these historical takeaways to ensure long-term stability and effectiveness in meeting planning and execution.
- 01The core takeaways from twenty years of event industry columns remain applicable for current strategies
- 02Long-term industry advice provides a stable framework for modern meeting and event planning
- 03Senior executives should prioritize time-tested methods to navigate the evolving business travel landscape
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Here are 10 Convene columns I’ve written over the past 20 years whose takeaways remain as applicable today as when they were first published.