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EQUIPThe Verge · 21h ago

The Oura Ring 4 is almost as good as the newer model, but $150 cheaper

Executive Brief

The 30-second read

Oura Ring 4 has reached its lowest price point since July with a $100 discount at major retailers. Executives can now acquire the previous-generation health wearable starting at $249 for select color and size configurations.

  • 01Amazon Best Buy and Target are offering the Oura Ring 4 for as low as $249
  • 02Current pricing reflects a $100 reduction from the standard retail price for most models
  • 03Silver and black finishes currently maintain the highest stock levels at the discounted rate
  • 04Pricing fluctuates based on specific size and color selections across participating retail platforms

AI-generated summary · Verify at source

The previous-generation Oura Ring 4 is on sale for as low as $249 at Amazon, Best Buy, and Target, $100 off the retail price, and the first big discount on the device since July. The price varies a bit by size and color, with most silver and black models in stock at the lowest price […]