EQUIPWired Gear · 2h ago
Adopt This Data Center Plushie and Hear Its Piercing Scream
Executive Brief
The 30-second read
Creative studio MSCHF and music producer Alan Wilkis have launched a satirical plush doll named Bezzy. The collectible item integrates authentic data center ambient noise to highlight the industrial sounds of modern technology infrastructure.
- 01Product features recorded audio of real-world data center operations
- 02Collaboration involves the music producer behind the Big Data project
- 03Satirical design bridges the gap between consumer toys and industrial technology
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
The satirical collaboration between a creative studio and the music producer behind Big Data, “Bezzy” is a cute little doll that spews the sounds of real data centers.