MEETConvene (PCMA) · 3d ago
Five Ways to Build Legacy Into Your Next Event
Executive Brief
The 30-second read
Destination Canada has released a new Legacy and Impact study for event strategists. The research provides a structured blueprint for designing business programs that generate measurable, long-term societal and economic benefits.
- 01Leverage the Destination Canada study to implement structured legacy building in event planning
- 02Identify specific opportunities for programs to create lasting change beyond the event dates
- 03Utilize provided frameworks to align corporate events with broader social and economic impact goals
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The new Legacy & Impact study from Destination Canada gives event strategists a blueprint for building programs that create lasting change.