MEETExhibition News · 1h ago
Museums, football and Pokémon share the floor at BLE
Executive Brief
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Brand Licensing Europe reported record growth at ExCeL London with 325 exhibitors, marking a 20% increase over the previous year. Executives should note the diversification of the licensing market as 85 first-time participants joined the 2026 event.
- 01Exhibitor participation reached record levels with a 20% year-on-year increase
- 02First-time exhibitors accounted for 85 of the 325 total participants at the London event
- 03Exhibition floor sectors included diverse representation from museums, sports organizations, and entertainment brands
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Brand Licensing Europe drew a record 325 exhibitors to Excel London this week, up 20% on 2025. Among the 85 first-timers were… The post Museums, football and Pokémon share the floor at BLE appeared first on Exhibition News | The trade for shows. .