STAYSkift · 2h ago
Confirmed: Brand USA CEO Fred Dixon to Lead NYC Tourism Again
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Brand USA CEO Fred Dixon will step down from his national role to return as the leader of NYC Tourism. This leadership transition follows earlier reports of advanced negotiations regarding his appointment to the municipal tourism agency.
- 01Fred Dixon officially vacates the CEO position at Brand USA to rejoin NYC Tourism
- 02The appointment follows recent reporting of advanced leadership negotiations between Dixon and the city
- 03Dixon returns to lead the primary municipal marketing organization for New York City
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The announcement follows Skift’s reporting that Dixon had been in advance talks for a return to NYC Tourism.