Levi’s Reimagines Two Classic Designs In One of Japan’s Finest Cotton Fabrics. Its Not Denim

The 30-second read

Levi’s has collaborated with Beams and Loopwheeler to redesign two signature apparel pieces using premium Japanese loop wheel cotton. This collection transitions the Type I jacket and 501 jeans from traditional denim into high-quality knitwear for versatile professional utility.

• 01Partnership features Levi’s iconic Type I jacket and 501 jeans silhouettes
• 02Utilizes premium Japanese loop wheel fabric instead of standard denim construction
• 03Collaboration involves renowned Japanese fashion retailers Beams and textile specialists Loopwheeler
• 04Product release represents a strategic material pivot for classic heritage menswear designs

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