EQUIPThe Verge · 2h ago
Disney says it’s ‘exploring’ adding a free tier to Disney Plus
Executive Brief
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Disney is investigating the implementation of a free, ad-supported tier for its Disney Plus streaming platform. CEO Josh D'Amaro indicated the move aims to accelerate user growth and expand the service's global market reach.
- 01CEO Josh D'Amaro confirmed the company is currently exploring a free product for consumers
- 02The initiative is designed to drive subscriber growth and expand streaming service reach
- 03The potential free tier would utilize an ad-supported model to monetize non-paying users
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Disney is looking into launching a free streaming option. When asked about Disney's plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D'Amaro confirmed the company is "exploring a free product for consumers." D'Amaro added that a free tier will help drive growth and expand the streaming service's reach "to […]