EQUIPThe Verge · 1h ago
Sony made a $5,900 gold-plated Walkman MP3 player
Executive Brief
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Sony has launched a new series of high-end Walkman portable media players retailing between $1,899 and $5,899. The product line targets the ultra-luxury audio market with premium materials including a gold-plated chassis for the flagship model.
- 01Sony announced three new portable media player models starting at $1,899.99 for the NW-ZX900
- 02The flagship gold-plated NW-WM1ZM3 model carries a premium price point of $5,899
- 03A mid-tier $2,999.99 alternative offers similar specifications to the flagship without the gold exterior
- 04The product launch signals a strategic focus on the niche high-fidelity luxury hardware sector
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Sony has announced a trio of new Walkman portable media players that start at an already absurd $1,899.99 for the NW-ZX900 and climb all the way up to $5,899 for the gold-plated NW-WM1ZM3. Sandwiched in between is the $2,999.99 Walkman NW-WM1AM3, which is nearly identical to the WM1ZM3, just minus the gaudy gold shell. All […]