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EQUIPThe Verge · 1h ago

What even is a ‘microdrama’?

Executive Brief

The 30-second read

RoseBerry Media is repurposing the long-running Australian soap opera Neighbours into short-form vertical video content for the Epis platform. This strategic pivot targets the emerging microdrama market by recutting legacy television archives into mobile-first serialized clips.

  • 01RoseBerry Media is recutting two specific legacy storylines into vertical microdrama formats
  • 02Content will debut on Epis a dedicated short-form vertical video streaming platform
  • 03The initiative leverages forty-one seasons of existing intellectual property for new digital distribution
  • 04Initial launch focuses on late-aughts episodes to test market demand for serialized mobile content

AI-generated summary · Verify at source

On Monday, Variety reported that RoseBerry Media is recutting episodes of the Australian soap opera Neighbours "into microdramas." These clips will be available on Epis, a short-form vertical video streaming platform. Though Neighbours ran for 41 seasons from 1985 to 2025, at launch, RoseBerry is only recutting two storylines from the late aughts focused on […]