EQUIPThe Verge · 3d ago
Apple launches ‘Upgrade’ program to lease new devices
Executive Brief
The 30-second read
Apple has launched a new hardware leasing program in the United States covering iPhone, Mac, iPad, and Apple Watch models. The service functions similarly to automotive leasing, allowing users to maintain current technology standards and providing an end-of-term purchase option.
- 01New Apple Upgrade program enables enterprise-wide leasing of iPhones, Macs, iPads, and Apple Watches
- 02Service operates on a lease model including the option to retain devices at contract conclusion
- 03Initial launch is limited to the United States market as of July 2026
- 04Subscription-style structure aims to simplify hardware lifecycle management for high-end consumer and professional devices
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Apple has officially introduced "Apple Upgrade," a new leasing program that aims to make it easier to get your hands on the latest iPhone, Mac, iPad, and Apple Watch models. The service is launching today in the US, and works like a car lease - allowing users to keep a device at the end of […]