EQUIPThe Gadgeteer · 6h ago
Timex x Jacquie Aiche Brings Malachite and Crystals to a 24mm Watch
Executive Brief
The 30-second read
Timex has collaborated with designer Jacquie Aiche to launch the True Intentions collection, featuring compact 24mm watches. These timepieces utilize a jewelry-focused design language with rectangular cases and decorative malachite or crystal accents.
- 01Collection adopts a jewelry-first aesthetic prioritizing compact 24mm rectangular cases over traditional large-scale designs
- 02Design elements include decorative malachite dials and integrated crystal accents for a premium visual statement
- 03Collaboration merges Timex manufacturing with Aiche's signature high-end decorative jewelry styling
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You don’t need a large watch to make a statement on your wrist. The Timex x Jacquie Aiche True Intentions collection takes a jewelry-first approach, pairing compact rectangular cases with crystal accents and decorative dials. Both watches feature the designer’s…