STAYBusiness Traveller · 1h ago
Warum die Lufthansa Green Fare in Impact Fare umbenennt
Executive Brief
The 30-second read
Lufthansa Group is rebranding its Green Fare as the Impact Fare across all carriers. This strategic adjustment directly responds to new European Union regulations designed to protect consumers from deceptive greenwashing claims.
- 01Lufthansa replaces the Green Fare name with Impact Fare to ensure regulatory compliance
- 02The rebranding follows stricter EU consumer protection laws targeting vague environmental marketing terminology
- 03Corporate travel buyers should update internal booking systems to reflect the new fare designation
- 04This move signals a broader industry shift toward transparent and legally defensible sustainability reporting
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Die Lufthansa Gruppe gibt ihrem Tarif Green Fare den neuen Namen Impact Fare. Damit reagiert sie auf eine EU-Verordnung, die Verbraucher vor Greenwashing besser schützen soll. The post Warum die Lufthansa Green Fare in Impact Fare umbenennt appeared first on Business Traveller .