EQUIPEngadget · 3h ago
Study finds many new cars share your data with third-party companies
Executive Brief
The 30-second read
A collaborative study by Northeastern University and Consumer Reports reveals that automakers are collecting driver data for third-party advertising profiles. This practice enables manufacturers to monetize detailed consumer behavior through embedded vehicle technology.
- 01Automakers collect sensitive driver information to facilitate in-depth advertising profile construction
- 02Northeastern University and Consumer Reports identified widespread data sharing with external companies
- 03Modern vehicle connectivity allows manufacturers to monetize behavioral insights through third-party partnerships
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
A study by Northeastern University and Consumer Reports found that automakers are collecting data to allow advertisers to build in-depth profiles on consumers.