STAYSkift · 02 Sept
Skift Global Forum Preview: Amadeus’s President of Travel on Why the Traveler, Not the Platform, Should Hold the Controls
Executive Brief
The 30-second read
Amadeus President Decius Valmorbida advocates for replacing closed ecosystems with open, shared industry foundations to drive growth. The strategy prioritizes traveler control over platform-centric models to improve global travel infrastructure efficiency.
- 01Industry leaders argue that current competition focuses excessively on closed proprietary ecosystems
- 02Open technical foundations are proposed to expand the total market value for all participants
- 03Enhanced cooperation on core travel infrastructure is necessary to improve the traveler experience
- 04Skift Global Forum will evaluate the willingness of rivals to build shared industry platforms
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Decius Valmorbida thinks the industry competes too hard on closed ecosystems and cooperates too little on the plumbing. His bet: open, shared foundations grow the pie for everyone. We'll test whether rivals actually build them together at Skift Global Forum this September.