EXPLORETime Out New York · 2h ago
A NYC marathon runner is paying $2,400 for strangers to cheer her on during Sunday’s race
Executive Brief
The 30-second read
A New York City Marathon participant is paying individuals to provide spectator support during the upcoming race. This unconventional use of the gig economy highlights emerging trends in personalized event services and on-demand professional cheering.
- 01Runner Molly Markhoff is offering one hundred twenty dollars each to twenty temporary crowd supporters
- 02Total expenditure for the private cheering squad reaches two thousand four hundred dollars for the event
- 03Contracted supporters are required to provide creative signage and audible encouragement along the marathon route
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London Business News: Executive Guide →AI-generated summary · Verify at source
Molly Markhoff is offering up to 20 people $120 each to bring creative signs and loud encouragement to the marathon route.