EQUIPThe Verge · 01 Sept
JBL takes on Sonos with new multi-room Cove speakers
Executive Brief
The 30-second read
JBL has launched its Cove series, marking the brand's entry into the high-end multi-room connected audio market. The hardware supports standalone, stereo, or synchronized whole-home configurations to compete directly with existing market leaders like Sonos.
- 01New Cove series expands JBL portfolio from portable devices into integrated whole-home audio systems
- 02Hardware offers flexible deployment options including independent use or linked multi-room synchronization
- 03Product line positions JBL as a direct competitor to Sonos in the connected audio sector
- 04Cove speakers support stereo pairing for enhanced high-fidelity sound in executive or residential environments
Go deeper · Equip playbook
Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
JBL is well known for its portable bluetooth and party speakers, but now it's also stepping into the world of connected whole-home audio. The JBL Cove series of speakers introduced today can work independently, as a stereo pair, or linked together to form a multi-room sound system, placing the range in competition with Sonos and […]