EQUIPThe Verge · 4d ago
Google basically confirms the Pixel 11 is getting a price hike
Executive Brief
The 30-second read
Google executives have indicated a forthcoming price increase for the Pixel 11 smartphone lineup. Rising production costs attributed to global RAM supply shortages and AI data center expansion are driving this strategic pricing adjustment.
- 01Google Vice President Shakil Barkat signaled higher MSRP for the upcoming Pixel 11 series
- 02Current hardware supply chains face significant pressure from global AI data center demands
- 03On-device memory requirements for AI features are contributing to increased component procurement costs
- 04Corporate procurement teams should anticipate higher hardware acquisition budgets for the 2026 refresh cycle
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Business Travel Management 2026: Program Blueprint →AI-generated summary · Verify at source
Google's vice president of devices and services, Shakil Barkat, all but confirmed in an interview with 9to5 Google that its next Pixel phone would cost more than the Pixel 10. Considering the ongoing RAM supply issues due to the explosion of AI data centers, the rumored price hike is not a complete surprise. Companies from […]