STAYSkift · 2h ago
India Now Has a ‘Digital Tourism Stack.’ Can it Fix a Fragmented Market?

Executive Brief
The 30-second read
India has launched an open digital infrastructure stack to unify its fragmented tourism supply chain. This initiative aims to streamline discovery and booking processes while preparing data for future AI-driven integration.
- 01Implementation of an open digital tourism stack to address market fragmentation
- 02Standardized infrastructure designed to enhance discoverability of diverse travel inventory
- 03Data readiness focused on facilitating seamless booking through artificial intelligence systems
- 04National strategy leveraging digital architecture to scale the domestic and international travel economy
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India is betting that open digital infrastructure can make its vast, fragmented tourism supply easier to discover, book and eventually surface through AI.