STAYSkift · 1h ago
Barry Sternlicht’s Field & Stream Lodge Adds Two Hotels. Building the Brand Will Take Time.
Executive Brief
The 30-second read
Starwood Capital and AJ Capital have announced two new Field & Stream Lodge conversions in Bend and Big Bear. These locations are scheduled to open in 2028 as high capital costs dictate a measured brand expansion strategy.
- 01New brand locations in Bend and Big Bear scheduled for 2028 openings
- 02High capital costs are currently limiting the pace of brand development
- 03Expansion involves converting existing properties rather than new ground-up construction
- 04Joint venture between Starwood Capital and AJ Capital manages the brand growth
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Field & Stream Lodge launched in 2023. Deals two and three are conversions in Bend and Big Bear, opening in 2028. Starwood Capital and AJ Capital say high capital costs are setting the pace for brand-building.